FreezeFest

Event promotion for one of the largest festivals on RIT campus!

Graphic Design
Branding

Role: Designer
Tools: Adobe Illustrator, Procreate
Client: College Activities Board @RIT
Year: 2025

Premise

FreezeFest is RIT's annual 2-week campus festival for students. Each year, a new brand guide is designed under the College Activities Board.

I designed promotional materials across multiple platforms, including an event promotion and an event schedule listing all of our events.

Brand Guide

Yeti mascot
Linear organic shapes
Icicle-like jagged lines
Set color palette
Consistent font

Products

Icy Escapades

Event poster in multiple formats.

Icy Escapades LCD screen graphic listing Feb 8, 4-7PM at Gordon Field House beside the skating yeti and armadillo

Icy Escapades flyer with event details and a description of free skate, zoo animals, a bounce house and nitrogen ice cream

Icy Escapades sandwich board poster with the yeti holding an ice cream cone in front of a large igloo

Square Icy Escapades Instagram post with the yeti and armadillo skating beside an igloo

Vertical Icy Escapades Instagram story artwork of the yeti and armadillo skating under a starry sky

Event Schedule

Schedule listing events organized by the College Activities Board.

2025 FreezeFest schedule LCD graphic listing seven events from Jan 29 to Feb 8, with the yeti's raised hands and swirling icy shapes

Square 2025 FreezeFest schedule Instagram post with the yeti peeking up from the bottom corner

2025 FreezeFest schedule poster for the campus shed, listing events from Toast to 100 through Icy Escapades

Reflection

The Challenge

Working within strict brand guidelines while still creating captivating compositions was a challenge. I also needed to be conscious of what visuals accurately represented the message and made students excited to participate.

The Solution

By using an overall round shape language and a gentle coloring style, I created a fun, welcoming design. Rather than treating type and visuals as separate components, I integrated them so that the text and imagery existed in harmony, creating more dynamic and engaging compositions.

Results

College Activities Board engagement: 200+ likes, 6.6k Instagram following.