Hansei.gg

Assisted a start-up in branding assets.

Mascot Design
Branding

Role: Designer
Tools: Adobe Illustrator, Procreate
Type: Start-up Company
Year: 2025

Premise

Hansei.gg is a creator development agency that helps Twitch streamers grow on YouTube. I designed their mascot and supporting assets to bring personality to the startup.

Working within their established brand guidelines and stylescape, I created a visual identity that made their services feel approachable.

Mascot

Initial Ideas

First digital iteration of three glossy blue blob mascots: a neutral pose, one with glasses taking notes, and one waving

Final Product

Final mascot design of a cream and blue blob with round glasses and doodle-like line work, shown taking notes, writing excitedly and waving

Comic

The goal of the following comic series was to highlight the problem and solution that Hansei.GG tackles in their work.

Comic Series #1 - The Problem

The client is livestreaming.
The client is editing stream footage. (Clock ticks to depict time passing.)
The client returns to streaming, but is tired now.
The client is burnt out, laying on the ground.

Comic Series #2 - The Solution

The client is livestreaming.
The client and the Hansei team have a video meeting.
The client returns to streaming while Hansei team video edits.
The client engagement on platforms increases! (Happy streamer)

Sketches

Rough sketch of the problem comic: a streamer live, editing footage at a desk, streaming again, then slumped in exhaustion

Final

Reflection

The Challenge

The mascot design needed to be friendly, expressive, and adaptable. I started off with some sketches that had round, blobby shape language. My first iteration became too stiff, feeling like stock images and lacking the original playfulness. Additionally, fitting the mascot into the established color palette required some color swatches.

The Solution

I took the sketch-like quality that brought life to the character in the sketches into the final. I also tweaked facial characteristics to look more doodle-like and expressive. For the comic strips, I illustrated two 4-panel series showing the problem and solution.